Enter your cost
Add the cost price of the product or service.
Calculate profit, profit margin and markup from your cost and selling price.
Add the cost price of the product or service.
Add the price charged to the customer.
See profit, margin and markup side by side so the two percentages are not confused.
Profit margin is profit divided by selling price, expressed as a percentage.
Markup is profit divided by cost price, expressed as a percentage.
No. They use different denominators, so the percentages are different even when cost and selling price are unchanged.
There is no single good margin for every business. Margins vary substantially by industry, costs, pricing model and business stage.